Free marketing desk · Oct. 12, 2026

Elon Is Furious About the Elon Documentary He Hasn’t Seen. Strong Launch Strategy.

Four hours, an intermission and weeks of free promotion from the subject.

Filmmaker Alex Gibney posing at the Venice Film Festival
AP story preview · Scott A. Garfitt / Invision / AP
Freshness: This weekHow much this Zucks: 1/5Gateskeeping: 1/5MuskMediaFilmFeud

Alex Gibney’s nearly four-hour documentary “Musk” expands nationwide this week. AP reports that Musk has already called the filmmaker an idiot, a horrible human, a far-left shill and a tinfoil-hat crackpot.

Musk reportedly has not seen the film. The distributor also struggled to place paid ads across several major platforms; YouTube and Meta later reversed their refusals.

The documentary took four years to make. The subject handled the launch campaign for free.

Provenance

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